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The Power of Branding: Lessons from The Princess Bride

There is no denying that The Princess Bride has many memorable characters, but none are quite as iconic as the Dread Pirate Roberts. This enigmatic figure, shrouded in mystery and fear, teaches us a timeless lesson about branding and the importance of name recognition. Let's dive into how the Dread Pirate Roberts exemplifies the power of a name and what we can learn from his legacy.

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A Decade of Pye Design

Throughout the last 10 years I've been fortunate to work so many different kinds of businesses and people. I've learned about industries that I wouldn't have otherwise. And I have met business owners who inspire and feed my own drive. Grateful for every opportunity that has come my way.

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Pye Design Pye Design

City of Nanaimo Banners: 2024

The joy I felt upon learning that my banner was chosen surpassed the typical victory of a design competition. To me, it felt like a 'welcome home' gift—a waving banner guiding me back to my hometown.

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Alum of the Month: Amy Pye

VIU Graphic Design alum Amy Pye is channelling her creativity into a new medium these days –children’s books. While she is still doing marketing design work during the day – both with her own company, Pye Design, and as Art Director with Real Estate Webmasters – earlier this year, she published two children’s books.

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G is for Grizzly Bear

Well, I did it. I can cross it off my bucket list…finally. I’ve written and illustrated my first Children’s book! G is for Grizzly Bear is now available through Amazon and through my website at www.artbyamy.ca. On the website, you will also find a list of local retailers.

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Case Study: Hotel Zed Tofino

If you know me, you know that Tofino is my happy place. I have spent many years hiking up and down Radar Hill, visiting the House of Himwitsa First Nations Art Gallery, being thrashed about on a surfboard (I need lessons), and exploring the Lone Cone trail. So when Hotel Zed approached me to help them market their new Tofino location, I was stoked (as a Tofitian might say).

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Brand Reveal: EarthFair

We've been working with the EarthFair Store for several years. Their brand existed long before Pye Design and was a spur of the moment design put together by the sign company. For many years, it worked. But it didn't really represent them or what they stood for.

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Find us on the Boulevard!

Happy to announce that Pye Design has a NEW HOME! You can now find us at Unit 305, 3450 Uptown Boulevard, just above the Best Buy. We are here Monday to Friday so c’mon by for some java and a tour!

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Pye Design Pye Design

Street Banners: Rotary Nanaimo Celebrates 100 Years

I designed these banners pre-Covid. When I created them, I was simply following the brief that had been supplied. Rotary does wonderful things for the community and the goal was to represent their core values, which include promoting peace, fighting disease, growing local economies, saving mother and children, supporting education and providing clean water, sanitation and hygiene.

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Pye Design Pye Design

Benefits of Using Infographics

Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. If you’re looking for a way to deliver information to your audience in a creative way, infographics could be the way to go. See below for some benefits of using visuals as a form of communication.

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