Brand Reveal: EarthFair

The EarthFair Store is a charity-run bookstore in the heart of Madeira Park that promotes earth-friendly living through it's selection of novels, guidebooks, toys, apparel and more. This store is an incredible resource for the Sunshine Coast and I am proud to work with such an environmentally conscious venture. All proceeds go towards the Loon Foundation.

We've been working with the EarthFair Store for several years. Their brand existed long before Pye Design and was a spur of the moment design put together by the sign company. For many years, it worked. But it didn't really represent them or what they stood for.

Like so many other businesses, they shut down for COVID. But during this shut down, an amazing new location became available and they are now moving (down the road) into a much larger space! We took this this as an opportunity to rebrand. It is a long anticipated change and we are so excited to see this new brand in action.